Contractor + Vendor Entrepreneur Stories with Lee + Keely Muse
This week, we're sitting down with Lee and Keely Muse, the forces behind Tread Transportation Services and Forward Arrow Solutions. Join us as they share their inspiring journey from the oil and gas industry to becoming successful in the FedEx Linehaul space – both as a vendor and a contractor.
Discover how Lee’s entrepreneurial spirit, coupled with Keely's operational insight, helped them navigate the complexities of starting their logistics business, expanding from two to 42 trucks, and developing innovative technological solutions. Gain fresh perspectives on overcoming challenges, the significance of flexibility, and the role of technology in streamlining operations. Whether you're a newcomer or a seasoned professional, this episode is packed with actionable insights to fuel smarter investments and build stronger businesses.
About Lee + Keely Muse
Lee and Keely Muse are a dynamic husband-and-wife team who launched their linehaul business in 2016 — the same year they began growing their family. What started with just two trucks quickly scaled into a 42-truck operation, establishing the Muses as respected operators in the FedEx linehaul space.
Driven by a passion for operational excellence and innovation, they went on to found Forward Arrow Solutions, a software platform built by contractors, for contractors. The tool is designed to streamline logistics operations, reduce overhead, and drive performance — helping others in the industry achieve greater efficiency and profitability.
With a unique blend of hands-on experience, strategic thinking, and entrepreneurial vision, Lee and Keely continue to lead from the front, pushing the industry forward while empowering others to do the same.
