In recognition of Women’s History Month, host Josh Gregory sits down with Annalee Cate, CEO of the RCPA Fuel Card, and Grace Bay, CEO of Hello Truck Lease, to discuss their paths into the male-dominated logistics industry and what they’ve learned as leaders.

In part two of Industry Insights with Route Consultant, Ellen Voie, founder of the nonprofit Women in Trucking, explains practical steps for employers and drivers to advance women’s participation in trucking and supply chain. She describes the association’s role as a collective voice providing education and networking, including free webinars, white papers like an anti-harassment employment guide, and data such as the Women in Trucking Index. Ellen shares recruiting and retention tips, discusses common barriers like hiring bias, lack of women in visible leadership, and workplace “covering,” and emphasizes building cultures that encourage feedback and make employees comfortable bringing their whole selves to work. The conversation highlights benefits of women in leadership and safety-focused roles, addresses preparing for transgender applicants, and notes the Women in Trucking Foundation’s scholarships and Ellen’s book, From Dispatcher to Disruptor.

In this episode of Industry Insights, Ellen Voie, founder of the Women in Trucking Association, shares how she entered the trucking industry and what led her to start a nonprofit focused on supporting women across all roles in transportation. She explains the organization’s mission to encourage employment, reduce barriers, and celebrate pioneers, along with the early challenges of building credibility and getting companies to take the issue seriously. Voie discusses how better data, stronger safety culture, and practical workplace changes can help attract and retain more women, and clarifies that the association is open to anyone who supports the mission, including men. The episode also highlights key moments of growth and impact and previews a follow-up conversation on practical implementation.